Valor Technical Cleaning

Valor Technical Cleaning is a veteran-owned biohazard remediation company founded in 2020 by West Point graduates. They provide crime scene cleanup, unattended death cleanup, and other specialized technical cleaning services nationwide. Their GBAC-certified technicians serve families, property managers, and businesses during some of life’s most difficult moments.

When they contacted me, Valor was in crisis mode. Their website had completely stopped loading, yet they were burning tens of thousands of dollars monthly on PPC advertising with zero return. Every click was sending potential customers to a broken site during emergencies when people needed immediate help.

I rebuilt their entire 200+ page website from scratch in under a week. The scope included rewriting all marketing copy with SEO optimization and conversion-focused messaging, creating unique state-based landing pages for all 48 contiguous states, developing 8 comprehensive service pages, and integrating their Free Cleanup Assessment form with Salesforce.

I also collaborated with their new advertising specialist to implement CallRail for accurate phone tracking and other paid search optimizations.

The transformation was immediate. The site now loads instantly on a scalable framework. Call volume surged. The site ranks for highly specific niche keywords across all 48 states they serve. The ROI became so strong that the client scaled their ad spend into the hundreds of thousands per month. They’ve even started receiving traffic from AI search results without specifically targeting those channels.

The client was stunned by the speed of the turnaround and thrilled with the business impact. What started as an emergency rescue became a growth engine for their company.