Project Overview
Paint in Style is a residential painting company based in Port Charlotte, Florida, run by husband-and-wife team Rich and Katie. As a new local business serving Southwest Florida, they needed to establish their brand presence and communicate their personal, neighbor-to-neighbor approach to house painting.
I developed a complete digital presence from the ground up, starting with brand positioning that emphasized their local roots and personal service model. The single-page website captures their warm, approachable personality while focusing on the emotional benefit of home transformation – helping homeowners feel proud of their houses again.
Working with limited project history for a two-year-old business, I curated and presented their early portfolio to build credibility while leaning into their authenticity as established-but-still-hungry local painters. The branding incorporated a classic, timeless aesthetic appropriate for Southwest Florida’s residential market – clean, professional, and welcoming without feeling corporate.
Deliverables included full website development, brand messaging and copywriting, portfolio presentation, and Google Business Profile setup to establish their local search presence in Port Charlotte, Punta Gorda, and North Port.
