KLH Capital

Project overview

KLH Capital is a Tampa-based private equity firm that partners with founders, families and management teams of lower middle-market companies across the United States. Known for its collaborative, hands-on approach, KLH pairs its investment and operational expertise with management’s industry knowledge to build sustainable businesses and create long-term value.

I’ve rebuilt KLH Capital’s website twice since 2020. The second rebuild came with a full rebrand, led by KLH’s marketing team: a new logo, color palette and graphics, along with professional photography and a professionally produced video about the firm.

My job was to turn that brand into a website as polished as the firm itself. I used b-roll from the brand video as a full-width background in the homepage hero, and gave each major service area its own professionally produced video. Subtle animations throughout the site add movement without getting in the way of the content.

Private equity firms are judged by their portfolio, so I built a new portfolio grid that visitors can filter by transaction type, sector and investment status. Founders, intermediaries and investors can find the deals most relevant to them in a few clicks.

I rebuilt the Team page on a clean grid with new professional headshots, and gave every team member a downloadable vCard, so contact details go straight into an address book.

KLH shares its firm profile constantly, in emails, pitch materials and follow-ups. I built a simple redirect system that keeps one permanent download link pointing to the latest version. Their team can update the PDF anytime without breaking a single link they’ve already sent.

I also connected their investor login portal, so investors reach it directly from the site.

Between rebuilds, I continue to handle KLH’s updates, from new team members and portfolio companies to annual meetings and leadership summits.