Project Overview
B&G Storage is a family-owned self-storage facility that has been serving Chester County, Pennsylvania for over 25 years. Located in Lionville, they provide accessible storage solutions to residents and businesses throughout Exton, Downingtown, and surrounding communities.
When B&G Storage approached me, they needed a complete digital transformation. Their existing website wasn’t generating leads, lacked local visibility, and required the owner to field repetitive phone calls about basic information like pricing and unit availability.
I started by developing a fresh brand identity with a new logo and color scheme that better reflected their established, trustworthy presence in the community. From there, I rebuilt the entire website from scratch, crafting SEO-optimized marketing copy designed to improve search rankings and convert visitors into customers.
To capture traffic from nearby towns, I created ten location-specific landing pages targeting communities like West Chester, Malvern, Phoenixville, and Coatesville. Each page features unique content tailored to that area’s demographics and storage needs while maintaining strong local SEO signals.
The new site includes an interactive size and price guide that helps visitors visualize exactly what fits in each unit, removing guesswork from the decision process. I also built a custom “Rent Now” form that incorporates unit size imagery, making the rental process more intuitive and reducing friction in the conversion funnel.
To reduce the client’s workload, I developed a comprehensive FAQ page addressing the most common customer questions. This has significantly decreased repetitive phone inquiries, freeing up the owner’s time.
Finally, I implemented a dynamic discount system that automatically updates pricing across all pages during seasonal promotions, eliminating the need for manual updates and ensuring consistency throughout the site.
