Project Overview
Premier Measurement & Lab Services is an independent gas measurement and laboratory analysis company serving energy operators across the Permian Basin. With facilities in Hobbs, New Mexico and Odessa, Texas, Premier provides on-site field services, certified laboratory testing, Coriolis proving, and parts support for natural gas, NGL, and LPG operations.
Premier came to me during a rebrand from their previous identity (Laboratory Services / permianls.com). They needed a complete website redesign that reflected their new company name, updated branding, and expanded service capabilities. The existing site was outdated, with minimal content and no clear value proposition.
I built a new site from the ground up, starting with comprehensive content development. Working from technical service lists and brochure materials, I rewrote all web copy to clearly communicate Premier’s field-to-lab integration approach and differentiate them from regional competitors. The messaging emphasizes their core strength: technicians who work both in the field and in the lab, ensuring defensible, traceable data at every step.
The site includes a customer portal integration for clients to access reports and historical data, plus intelligent contact form routing that directs different service requests to the appropriate department for faster response times.
The design features authentic field photography and asymmetric layouts that set it apart from standard industrial websites.
Client Testimonial
"Great experience working with this website designer. They understood exactly what I needed, made smart suggestions, and delivered a polished, professional site. Very responsive, easy to work with, and detail-oriented. I’m extremely happy with the final result. Thanks Hirst Digital!"
